"For leaders, coaches, and institutions seeking measurable decision clarity."

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SelfSignal™ - The World’s First Insights AI for Reflective Decision Evolution

Built inside Decision Design Lab’s research ecosystem.
Designed to measure how you think, not just what you choose

Your Decision Companion

What is Reflective Decision Intelligence?

Reflective Decision Intelligence is the discipline of understanding how you think before you act.
It looks beneath the decision itself into clarity, bias, emotion, and narrative. So you can see the forces shaping your judgment.
Instead of telling you what to do, it reveals why you choose the way you do, giving you a clearer internal compass in moments of uncertainty.

What it Offers Users

It guides you through a personal decision journey, one reflection at a time.
You see your patterns, track how your thinking evolves, understand what drives or clouds you, and discover what unlocks clarity.
You receive structured insights, emotional signals, and a map of your decision landscape-so every reflection becomes progress, and every decision becomes a step toward deeper self-accuracy.

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What Our Users are Saying